I've always found it disappointing the way most companies do city tours. They load everyone onto an oversize bus and drive around the 10% of the city where buses are allowed. Unfortunately, it is the other 90% that is the very essence of San Francisco. Those of us who live here know and love that 90%, but most visitors never get to see it. This led us to design a new kind of tour – a true “insiders” tour, showing the many secrets and hidden jewels the city has to offer. In fact it is not what you think of when you think of a normal tour, it's more a series of experiences similar to what a friend might show you.
We do of course visit the big attractions – Golden Gate Bridge, Golden Gate Park, Chinatown, Nob Hill, and so on – but that is just the beginning. We go beyond the famous sights to see many locals spots and hidden favorites. As with all of our tours, the day can be fully customized to your specifications. The tour can include short walking excursions, which is often the best way to experience many of the neighborhoods. Or if you prefer, you can just sit back and enjoy the scenery.
Because the tours are done in Ford Expeditions, we can go anywhere a regular car can drive such as down the crooked part of Lombard Street, the steep slopes of Telegraph Hill, and posh neighborhoods with mansions so exclusive that we can’t even list them! I will be more than happy to use my experience as an architect and city planner to discuss different period architecture and city layout. As all of our vehicles have navigation systems, you can also follow where we are traveling in relation to the city as the tour progresses. This is a tour that even a San Franciscan could love and learn from.
Join us and discover why we love this city so much!
Still not convinced? Top reasons why this tour is better than any other:
- Go where the buses, and even the vans, can’t – many of San Francisco’s best features don’t show up in the travel guides!
- 4 to 5 hour tour visits a minimum of 25 San Francisco neighborhoods – each with their own distinct look and feel!
- Tours are led by local expert Max Roher, who has published several articles on San Francisco’s history and architecture around the world, in addition to having experience as an architect and city planner.
- Travel in luxury SUVs in intimate groups of 6 people or less. Join others from around the globe or schedule your own private tour. Drive anywhere a regular car can go!
- See the best of San Francisco! In addition to sights offered by most tours (Chinatown, Golden Gate Park, etc.) see things most visitors never get to: the “Billionaire’s Row”, superior and alternate views of the Golden Gate Bridge, San Francisco’s steepeststreet, and much more!
- Tours can include optional short walking excursions (no uphill, we promise!) This is often the best way to take in the city.
- Follow where we go with Car GPS systems.
- Tours are fully customizable – go wherever you want!
- This is the best San Francisco tour…period. Visit many local favorites not offered on most other city tours.
More About San Francisco
These two pictures were taken 4 hours apart as the fog overtook the city
San Francisco may very well be the most beautiful city in the U.S. The city boasts over fifty distinct neighborhoods in about that many square miles. It is a place known for its year round temperate climate and cultural diversity, where the streets are lined with Victorian mansions and the fog can roll in unexpectedly.
Gaspar de Portola discovered the San Francisco Bay in 1769, and the small town of Yerba Buena was founded at its entrance. A military base was established in the presidio and a mission in the interior. The entire area was known as Alta California and belonged to Spain, until the collapse of its empire in 1821, when it was declared part of Mexico. The area changed hands again in 1848, as a result of the Mexican-American war. Gold was discovered that same year, which led to the arrival of thousands of immigrants searching for a new life. The towns name was changed to San Francisco around this time, and was centered around Portsmouth Square (now in Chinatown.) Finding gold was an equal opportunity to everyone, and people from every corner of the world came in scores. People from the Orient, Europe, South America, Australia, or America’s east coast settled in different parts of the city, which led to many of its most famous neighborhoods today. As early as 1854, it was recorded that “street life in San Francisco is a kaleidoscope that never rests.”
Jasper Ofarrell laid out a grid for San Francisco in 1847. Blocks north of market were uniform and had an east-west orientation. Block measurements were 150 by 100 Varas. (412 ft x 275 ft) These were then broken up into lots, often 25ft wide by 100ft deep. Flat areas were settled first, and as the city grew, the grid was extended into the hills. This use of a grid planted over San Francisco’s hilly terrain made for a unique and dramatic landscape. Entire blocks were sold for about $72, and houses were put up and fast as the population grew. Many of the earliest buildings were made of whatever materials were available and not constructed well, and because of this, the city suffered eight major fires by 1855.
The people who became rich at this time were not the gold miners themselves, but the shop owners who provided them with goods or housing. San Francisco’s elite began to gather around Rincon Hill and South Park, and this was the city’s first affluent area. Not much remains today as the area burned in the 1906 fire and Rincon Hill was razed to make room for the Bay Bridge in the 1930’s. In 1873, the Cable Car was invented by Andrew Hallidie, which changed the dynamics of the city forever. The cable car made many of the areas steeper hills accessible, and it became popular to build on hilltops, as they afforded the best view and separated the elite from the masses below them. Mansions were built on top of Nob Hill and in Pacific Heights, and everywhere that cable car tracks were laid. At the height of their popularity, there were around twenty cable car lines within city limits.
At 5:12 am on April 18th, 1906, San Franciscans were awakened by over 1 minute of violent shaking – their city was about to change forever. An estimated 8.3, had the Richter scale been invented, the earthquake was compounded by three major fires (the Chinese Laundry Fire, Domenico's Fire, and the Ham and Egg Fire) which eventually joined into one and burned for the next three days. A huge fire started at Gough and Hayes Street burned down City Hall and the most developed portion of the city. Homes and buildings were dynamited along the wide Van Ness Avenue to contain the fire. When the fire subsided, an estimated 3000 people were dead and 250,000 were homeless.
There was a major panic that new businesses and individuals wouldn't want to invest in the city for fear of another earthquake. The result was a massive media cover-up, assuring everyone the the fire, not the earthquake was what destroyed the city. To this day it is referred to as the "Great Fire" instead of the great earthquake. The official death toll is 371. Over 500 city blocks were reduced to ash, yet by 1915, most of the city had been rebuilt as San Francisco hosted the World’s Fair. The great speed of rebuilding resulted in relaxed building and fire codes.
Buildings built in the last fifty years follow a strict code to withstand another shock. Older buildings as well as hotels are retro-fitted and placed on stabilizers. Most structures today are steel framed or constructed of reinforced concrete. However, San francisco is largely a wooden city, and many of the remaining houses in the "old" quarter, which were outside the fire zone have never been altered.
Today, the Great Earthquake and Fire is a distant memory for the city. Every year the remaining survivors meet at Lotta's Fountain to remember those times. Most were four or five years old at the time.
Victorian Architecture
During the later half of the 19th century, there were 40,000 Victorians built in San Francisco. Because of Fire, Earthquakes, poor up-keep, large tracts of subsidized housing, and generally falling out of favor, there are now between 14,000 and 18,000 left. There s a range because several have been altered so much, it is difficult to tell how they originally were. Most of the surviving Victorians today are in the central part of San Francisco. The fire of 1906 destroyed almost everything East of Van Ness. (Nob Hill, Financial district, Russian Hill, etc)
There are four main eras of Victorian Architecture. The first style was known as Carpenter-Gothic. They were usually small and did not have much ornamentation. There are not many surviving examples; a good place to see them is Telegraph Hill. The 2nd style is Italianate. Their most discerning feature are slanted bay windows. These started to move out of fashion by the 1880’s, as the Stick-Eastlake style took over. These have rectangular bay windows and are generally pushed out a little farther, increasing interior space. The last style was Queen Anne, which are identified by their round turrets.
As the city was laid out in rectangular blocks, corner lots are desired and went for more money. Lots facing north and south were more expensive than “key” lots (facing east-west). Alleys were cut through blocks for smaller residences or servants quarters. Single builders would design entire blocks of row-houses, cutting costs, thus making it easier for more people to own their own home. Several implementations such as balloon framing, standardized window, door and fixture sizes, and centralized plumbing also brought prices down.
The interior of these homes is a maze of rooms, as it was popular to have a different room for every daily function. Even modest middle-class Victorians were compartmentalized into ten or more rooms, including a sewing room, butlers pantry, hallways, servants quarters, a nursery, double-parlor, or a wine cellar. Sliding doors usually divided houses into public and private areas.
San Francisco’s Victorians fell from public taste in the 1920’s and with more cars, many people moved away from the city center. This is a trend that is seen in most major U.S. cities. As the city center deteriorated, entire blocks of Victorians were razed to make room for subsidized housing developments. In the mid 1970’s, they fortunately became popular again. Many were painted with multi-colored schemes to accentuate detailing and make them look new again. (Most Victorians were one color when they were built).
This article was published in Italian and is featured in the Luglio - Agosto - Settembre 2006 Edizione di "In Genova e Liguria" Magazine.
I've always found it disappointing the way most companies do city tours. They load everyone onto an oversize bus and drive around the 10% of the city where buses are allowed. Unfortunately, it is the other 90% that is the very essence of San Francisco. Those of us who live here know and love that 90%, but most visitors never get to see it. This led us to design a new kind of tour – a true “insiders” tour, showing the many secrets and hidden jewels the city has to offer. In fact it is not what you think of when you think of a normal tour, it's more a series of experiences similar to what a friend might show you.
go anywhere a regular car can drive such as down the crooked part of Lombard Street, the steep slopes of Telegraph Hill, and posh neighborhoods with mansions so exclusive that we can’t even list them! I will be more than happy to use my experience as an architect and city planner to discuss different period architecture and city layout. As all of our vehicles have navigation systems, you can also follow where we are traveling in relation to the city as the tour progresses. This is a tour that even a San Franciscan could love and learn from.
Still not convinced?
architecture around the world, in addition to having experience as an architect and city planner. 
street, and much more! 
Jasper Ofarrell laid out a grid for San Francisco in 1847. Blocks north of market were uniform and had an east-west orientation. Block measurements were 150 by 100 Varas. (412 ft x 275 ft) These were then broken up into lots, often 25ft wide by 100ft deep. Flat areas were settled first, and as the city grew, the grid was extended into the hills. This use of a grid planted over San Francisco’s hilly terrain made for a unique and dramatic landscape. Entire blocks were sold for about $72, and houses were put up and fast as the population grew. Many of the earliest buildings were made of whatever materials were available and not constructed well, and because of this, the city suffered eight major fires by 1855. 
The people who became rich at this time were not the gold miners themselves, but the shop owners who provided them with goods or housing. San Francisco’s elite began to gather around Rincon Hill and South Park, and this was the city’s first affluent area. Not much remains today as the area burned in the 1906 fire and Rincon Hill was razed to make room for the Bay Bridge in the 1930’s. In 1873, the Cable Car was invented by Andrew Hallidie, which changed the dynamics of the city forever. The cable car made many of the areas steeper hills accessible, and it became popular to build on hilltops, as they afforded the best view and separated the elite from the masses below them. Mansions were built on top of Nob Hill and in Pacific Heights, and everywhere that cable car tracks were laid. At the height of their popularity, there were around twenty cable car lines within city limits.
At 5:12 am on April 18th, 1906, San Franciscans were awakened by over 1 minute of violent shaking – their city was about to change forever. An estimated 8.3, had the Richter scale been invented, the earthquake was compounded by three major fires (the Chinese Laundry Fire, Domenico's Fire, and the Ham and Egg Fire) which eventually joined into one and burned for the next three days. A huge fire started at Gough and Hayes Street burned down City Hall and the most developed portion of the city. Homes and 
buildings were dynamited along the wide Van Ness Avenue to contain the fire. When the fire subsided, an estimated 3000 people were dead and 250,000 were homeless. 
During the later half of the 19th century, there were 40,000 Victorians built in San Francisco. Because of Fire, Earthquakes, poor up-keep, large tracts of subsidized housing, and generally falling out of favor, there are now between 14,000 and 18,000 left. There s a range because several have been altered so much, it is difficult to tell how they originally were. Most of the surviving Victorians today are in the central part of San Francisco. The fire of 1906 destroyed almost everything East of Van Ness. (Nob Hill, Financial district, Russian Hill, etc)
There are four main eras of Victorian Architecture. The first style was known as Carpenter-Gothic. They were usually small and did not have much ornamentation. There are not many surviving examples; a good place to see them is Telegraph Hill. The 2nd style is Italianate. Their most discerning feature are slanted bay windows. These started to move out of fashion by the 1880’s, as the Stick-Eastlake style took over. These have rectangular bay windows and are generally pushed out a little farther, increasing interior space. The last style was Queen Anne, which are identified by their round turrets.
quarters. Single builders would design entire blocks of row-houses, cutting costs, thus making it easier for more people to own their own home. Several implementations such as balloon framing, standardized window, door and fixture sizes, and centralized plumbing also brought prices down.
